Sandeep Marwah Engages in Strategic Discussions with Prasar Bharati
New Delhi: In a significant meeting held at the Prasar Bharati Headquarters, Dr. Sandeep Marwah, President of Marwah Studios and Chancellor of AAFT University, engaged in a strategic dialogue with Gaurav Dwivedi, CEO of Prasar Bharati. The discussions centered around the development and support of Prasar Bharati’s upcoming OTT channel, with Marwah Studios and AAFT offering a comprehensive suite of services to bolster the initiative.
Expressing his commitment to the project, Dr. Marwah highlighted the capabilities of Marwah Studios and AAFT in supporting Prasar Bharati’s vision. “Marwah Studios and AAFT are well-equipped to provide extensive pre-production, production, and post-production facilities. We have a highly trained workforce and a wealth of ready-made content that can be seamlessly integrated into the new OTT platform,” he stated. This collaboration aims to enhance the quality and reach of content produced for the platform, leveraging Marwah Studios’ extensive experience in media production.
Marwah Studios, known for its innovative approach to content creation, has specialized in the production of short films, addressing a critical gap between the media industry and audience demand. “Our production house has focused on creating a vast array of short films, which have been instrumental in bridging the gap between media producers and consumers. This expertise will be invaluable as we contribute to the content library of the new OTT channel,” Dr. Marwah added.
Prasar Bharati, India’s state-owned public broadcaster, operates under the guiding principle of “Bahujan Hitaya: Bahujan Sukhaya,” which translates to “For the welfare of many, for the happiness of many.” As a statutory autonomous body established by an Act of Parliament, Prasar Bharati plays a pivotal role in disseminating information and entertainment across the nation. The launch of its OTT platform marks a significant expansion into the digital space, aiming to reach a broader audience with diverse content offerings.
During the meeting, Gaurav Dwivedi expressed his appreciation for the innovative ideas proposed by Dr. Marwah, acknowledging the potential impact of these contributions on the success of the new OTT channel. The discussions also touched on the strategic importance of short films and other specialized content that Marwah Studios could provide, which align with the platform’s goal of catering to a wide audience with varied preferences.
The partnership between Marwah Studios and Prasar Bharati is poised to set new benchmarks in content production and distribution, with the OTT platform serving as a crucial vehicle for delivering quality entertainment and informative programming to audiences nationwide.
